Digital Marketing for Nutrition, Health & Wellness Brands

7 Emerging Trends in Healthcare: Insights from the HLTH 2024 Conference
Industry Insights Paula Wise Industry Insights Paula Wise

7 Emerging Trends in Healthcare: Insights from the HLTH 2024 Conference

Discover key takeaways from the HLTH 2024 conference, where groundbreaking trends are setting a new course for healthcare. From AI's impact on diagnostics to a rising emphasis on mental health solutions and the integration of nutrition into medical care, these innovations reveal how technology and fresh approaches are breaking down long-standing barriers in healthcare.

Read More
Shifting from a Product-Focused to a Customer-Centric Content Strategy: Why It’s Crucial for Your Brand’s Success
Content Strategy Paula Wise Content Strategy Paula Wise

Shifting from a Product-Focused to a Customer-Centric Content Strategy: Why It’s Crucial for Your Brand’s Success

In a world where consumers expect more than just product pitches, health brands must pivot from a product-focused strategy to one that centers on their customers. By shifting to a customer-centric content approach, you can build deeper relationships, increase engagement, and foster brand loyalty. This guide will show you why making this shift is essential for long-term success, and how to start creating content that speaks directly to your audience’s needs—starting with top-of-funnel educational content that addresses their most pressing wellness concerns.

Read More
5 Ways to Leverage AI in Health and Wellness Marketing
AI, Digital Marketing Strategies Paula Wise AI, Digital Marketing Strategies Paula Wise

5 Ways to Leverage AI in Health and Wellness Marketing

AI is transforming health and wellness marketing by making it easier to understand customer needs and personalize experiences. Discover 5 practical ways to use AI, from collecting data to automating tasks, to help your brand grow. Whether you’re new to AI or a seasoned marketer, these strategies will boost your engagement and results.

Read More
Breaking Into Employee Wellness: Digital Marketing Strategies for Health-Focused CPG Brands
Digital Marketing Strategies Paula Wise Digital Marketing Strategies Paula Wise

Breaking Into Employee Wellness: Digital Marketing Strategies for Health-Focused CPG Brands

Explore how health-focused CPG brands can strategically use digital marketing to penetrate employee wellness programs. This article provides actionable insights on crafting targeted content, implementing lead generation tactics, and leveraging LinkedIn for B2B networking to maximize your brand’s reach and effectiveness in the corporate wellness space.

Read More
7 Proven Psychological Interventions to Drive Consumer Behavior In Digital Marketing
Digital Marketing Strategies Paula Wise Digital Marketing Strategies Paula Wise

7 Proven Psychological Interventions to Drive Consumer Behavior In Digital Marketing

Understanding how to help people make healthier choices involves knowing how to subtly influence their lifestyle decisions, the motivational impact of rewards, and the importance of nutrition knowledge. By incorporating psychological insights into digital marketing campaigns, you can engage customers and drive action effectively. Explore how you can use these powerful tools to enhance your marketing efforts and promote healthier lifestyles.

Read More
The Role of Insurers, Payers, and Employers in Food is Medicine Programs
Food is Medicine Paula Wise Food is Medicine Paula Wise

The Role of Insurers, Payers, and Employers in Food is Medicine Programs

Before developing a marketing plan for Food is Medicine programs, it's essential to understand the roles of insurers, payers, and employers. Discover how insurers, payers, and employers play pivotal roles in the success of Food is Medicine programs. By leveraging their unique contributions, we can create effective strategies to promote and expand Food is Medicine programs, leading to healthier lifestyles and significant cost savings.

Read More
Simplifying Complex Information: Top Strategies for Creating Engaging and Educational Content
Content Strategy Paula Wise Content Strategy Paula Wise

Simplifying Complex Information: Top Strategies for Creating Engaging and Educational Content

In today’s information-rich world, the ability to distill complex data into digestible, engaging, and educational content is invaluable. This article dives into practical tips on how to educate and engage your audience by simplifying complex information using visual aids, storytelling, and breaking information into bite-sized pieces. Explore key strategies to make your content more accessible and effective.

Read More
How Marketers Can Accelerate The Food As Medicine Movement Into Action

How Marketers Can Accelerate The Food As Medicine Movement Into Action

This article explores how marketers leverage digital platforms, foster partnerships, and utilize data-driven personalization to amplify the movement's reach and impact. Through educational content and personalized interventions, marketers empower individuals to make informed dietary choices, reshaping our approach to well-being.

Read More
Leveraging AI for SEO Success: 10 Innovative Strategies to Try Now
SEO Paula Wise SEO Paula Wise

Leveraging AI for SEO Success: 10 Innovative Strategies to Try Now

Discover how Artificial Intelligence (AI) is revolutionizing SEO and content strategies. Uncover ten innovative AI applications that enhance SEO performance, complete with examples of effective tools. Gain valuable insights to leverage AI for more efficient and impactful digital marketing strategies.

Read More
SEO Playbook for Health & Wellness Brands
SEO Paula Wise SEO Paula Wise

SEO Playbook for Health & Wellness Brands

This article explores the core areas of SEO—Technical SEO, On-Page Optimization, and Off-Page Optimization. Additionally, this post provides actionable insights on how to craft an seo-friendly content strategy to emphasize your brand’s expertise, authority, and trustworthiness. This playbook maps out a comprehensive SEO approach for your health and wellness brand to not only enhance their online presence but also contribute positively to the well-being of their consumers.

Read More